- “Indian Ceramics” expected to create synergy for Ceramitec in Munich
- Turnover to Messe München in 2013, overall responsibility as of 2014
- Takeover is another building block in strategy to become more international
Messe München International is strengthening its portfolio in the promising market of India by taking over “Indian Ceramics”. The leading supplier show for the Indian ceramics industry was developed and launched eight years ago by Bowhead Media, a British trade-fair organizer and specialty publisher. The rights to the brand – which was successfully introduced to the Indian market – will be transferred to Messe München during Indian Ceramics 2013, which is being held in Ahmedabad in the state of Gujarat from March 19 – 21. Messe München will be responsible for holding Indian Ceramics for the first time in 2014.
Eugen Egetenmeir, the Managing Director responsible for international business at Messe München, expects the move to result in clear strategic advantages: “Indian Ceramics will produce important synergy effects for Ceramitec, our leading international trade fair in Munich, above all by expanding the circle of exhibitors and visitors that we address in Asia.”
Like Ceramitec, which next takes place in October 2015, Indian Ceramics depicts the entire range of products and services in this sector, from classic ceramics and raw materials to technical ceramics. However, while Ceramitec is only held every three years, Indian Ceramics brings the industry together every year. As a result, the move allows Messe München to also reach its customers in the ceramics industry in this market of the future during the years in between.
The acquisition of Indian Ceramics also represents another building block in the Messe München strategy to make the company more international. Besides exporting its own renowned trade fairs to the Indian subcontinent – as was the case with the construction machinery fair bc india, dti – drink technology india, IFAT INDIA and other events – Messe München is also positioning itself on the international market for fairs and exhibitions by taking over established brands that have met with success. (www.indian-ceramics.com).